First: List Your Awesomesauce
Second: Narrow the Awesomesauce
Third: Define the Awesomesauce
Create a Headline
Create a Subheadline
Create 3 Bullet Points
Find the Perfect Image
What do you do with your Value Proposition?
How the Value Proposition can be used in a Pricing Strategy
Examples of Value Proposition in the Real World
Evernote’s page is probably my favorite because it’s easy to follow, pleasing to the eye, and very simple.
Geekdom created a statement that explains who they are, what they do, and a competitive edge (new kind). It’s very conversational. In addition, they found more than 3 bullet points that they wanted to list. This is fine, especially when you keep phrases short like they did.
GET YOUR FREE VALUE PROPOSITION PRINTABLE
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