- Saturday, September 20, 2014

Increasing Facebook Engagement on your Page

The SITS Girls Facebook Group had a question regarding Facebook engagement, and here are some awesome tips from one of the comments by Liza Hawkins. I actually found these to be so great of an idea that I wanted to post it as a blog post just so I can find it again.

1. Multiple posts per day (but only 10-20% of them should be about you/your blog) about things the people that like your page want to read. It takes a little time to figure that out, but one example is asking the right kind of questions:

I used to pose a question like: "What's your favorite ice cream?" No one would answer. Post reach would be low.

Then I tweaked my question: "Ice cream: CHOCOLATE {or} VANILLA?" And suddenly everyone wanted to comment with their opinion! Giving people a choice, versus asking an open ended question, makes a difference and get people interacting.

2. I also focus heavily on my "People Talking About This" number, and try to keep it above 10% at all times (although I have a goal of 50% I'd like to reach!). You can see your (or any other page's) Talking About This number by clicking on the "Likes" link.

3. Also, I've noticed that not only does it matter what kind of content you're sharing, it matters where the content comes from. Facebook's algorithm likes popular news sources, so when I share a link via HuffPo, BuzzFeed, Bon Apetit Magazine, etc., it reaches a lot larger group of people than if I share a less popular or unknown link source.

4. Similarly for tagging. If I tag another page in my comments, I get a lot more reach if that tagged page has a large "Talking About This" number. Facebook wants your posts to go viral as much as you do, so it gives weight to those posts that include potentially viral things.

5. If you schedule Facebook posts in advance (which is what I do since I work all day), make sure to only schedule them directly in Facebook. Don't use a 3rd party app for that.

Hope this helps! Liza / (a)Musing Foodie


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