Media kits are a marketing tool many people use for their business or project, including books. They are a large piece of work and not something you should throw together last second, and they are always a work in progress. I have compiled some information from the web on how to prepare a media kit.
Joan Stewart, the Publicity Hound, has provided a free webinar on putting together a media kit for your book. I'll be touching on key aspects of the webinar for those who do not feel like watching a powerpoint presentation. Templates are also available for sale from the providers of this free webinar.
Media kits are prepared for a wide variety of audiences. You will have to decide the type of people who will be viewing your media kit and pick and choose information relevant to that audience. For most businesses, their primary audience will be investors and clients; however, for books, Joan Stewart explains that all these people will be seeing your media kit: